What drives traffic on the social web are two key things. Great content in all its multi-media glory and the social networks that distribute it at high velocity. The better the content and the larger and more engaged the social networks, the more visible your brand becomes.
New case studies and white papers may go up on printers’ websites every quarter or so, but blog content needs to be added on a continual basis. The challenge is, everybody needs blog content, but most companies are drawing from the same well.
Most marketers (71%) plan to increase their content marketing budgets in 2014, according to a recent report from Curata.
A quarter of marketers plan to keep their content marketing budgets at the same levels as 2013, and just 4% plan to decrease spend.
The report was based on data from a survey of
For the past few years, we marketers have been told repeatedly that content marketing is the new marketing paradigm – that to win the hearts of buyers early in their buying processes, we have to lure them in with authentic content designed purely to help the buyer...
Every piece of communication can help dimensionalize a company, further define its brands and tighten bonds with customers. But very few have that kind of macro perspective on and exposure to all the content they produce.