What should I write about? It’s the first question marketers ask once they dive into blogging. It quickly becomes I don’t know what to write about, which is the first complaint.
Most marketers who claim they don’t know how to find content haven’t yet scratched the surface. There is no limit...
“Here comes big content.” So said Jack Sorofman, research director with Gartner Inc., in Direct Marketing News Multichannel Marketing Guide 2013.
“Jay-Z sees that the important thing in the world today is content.” – Bruce Ratner, minority owner of New York Nets, in New York Magazine
If you’re going to be a best-in-class marketer, you’re going to personalize your content. Surveys of best-in-class companies show this over and over.
A 2012 InfoTrends survey of 1,000+ large businesses, across 10 different vertical industries, found that more than 60% of respondents’ campaigns
If you asked Google a few years ago, “What makes things go viral?” you would get a simple answer: It’s luck. No one can predict what will go viral. You might as well buy a lottery ticket.
And that’s a great theory — except for the fact that it’s completely wrong.
There’s a science behind why peo
New investments in content marketing are transforming the business models of marketing departments into ones more representative of publishers. Even though the adoption of new tools and distribution methods allow for the overall practice of content marketing to be effective, like typical...