Some 87% of B2B buyers say online content has a major or moderate impact on vendor preference and selection, according to a recent report by the CMO Council. The report also found that valued content is widely shared within buyer organizations.
Your business’ promotional material and content marketing strategies are great. You’re happy with your articles, blogs, podcasts and video posts; your team’s writing and creative work is stellar; and you want to shout the results with pride into cyberspace. So why settle for one bite of the appl
Print Service Providers are always looking for new ways to reach out to their customers and prospects. Educating print buyers and marketeers with new ideas and information on the latest trends keeps them up to date and inspires them to be even more creative. One common problem preventing PSP's to co
Although it’s still early in 2012, the importance of visual storytelling is clearly one of the year’s breakout trends. Facebook Timeline, Pinterest, and Instagram are forcing brands to think and act more visually. Couple that with the impact of mobile browsing, and these emerging trends give new mea