According to just-released data from Pew Research Center, 41% of all adults 65+ still have no Internet access at home. This changes for more educated, affluent adults, but particularly for those who are older, less affluent, and who have physical or health conditions, print is still a critical part
Customer experience helps drive customer loyalty, and, therefore, sales. If a customer has a good experience with a company, he's much more to return, a critical factor in sustaining long-term sales. “Customer experience has become an even higher priority within companies because of the ability...
A new customer is to a marketer what a new Barbie was to me at age five: Shiny, new, and a must-have. I would spend hours doting over my new Barbie while my old dolls—toys I once loved and cherished—collected dust in my play bin. Marketers treat their customers the same way. They give new...
Over 90% of consumers rely on independent, online reviews before making a purchase, according to Dimensional Research. This is just one characteristic of the digitally focused, yet multichannel customer—who poses a daunting challenge and incredible opportunity for marketers.
Back in January, many email marketers said increasing their lists was their top goal for 2013. Well, spring is here. Is your mailing list growing as fast as your flowers and lawn? If not, it's time to execute a new plan.
Many marketers have email addresses only for 30% or less of their customer