You have to train yourself to see the world through their eyes. Here's how.
At work or play, social media is how we stay connected to our larger personal and professional communities throughout the day. We use social media for PR and marketing, for news and sports updates, for recruitment, for team-building and much more.
In the digital age, what do customers really want? Typically, marketers answer this question by focusing on consumers’ desire to be “social”–to express themselves online and connect with others via Facebook or other social networking sites. But my own research suggests that customers are equally...
Keeping your customers coming back for more is essential to running a successful business. Some businesses serve recurring needs and others, less frequently occurring ones. Both business models have challenges to encouraging loyalty and staying relevant.