If content is king, then marketers best understand how people are getting their content in 2013. Increasingly, the descriptive term for content consumption would be “helter-skelter” – or, in the words of Sir Paul McCartney describing his aspiration for the Beatles song by that title in 1968...
When it comes to marketing blogs, there is always a flavor de jour. Currently, it’s big data. If not “big data,” then at least more data. So it was interesting when Thorin McGee, editor of Target Marketing, asked the question, “Can you ever have too much data?”
Most marketing organizations are drowning in data and starving for information. In IBM's 2011 CMO Study, only 41% of CMOs said they are prepared to access the unprecedented growth in the volume of data.
Real-time data is what marketers want; old-time analytics is what they've got. That's the diagnosis of Forrester Research principal analyst Joe Stanhope, who says too many companies continue to confront Big Data with Web analytics, tracking only basic on-site metrics like page views and click-thro
Email volume increased 5.4% in the fourth quarter of 2012 vs. the same period a year earlier, though volume levels varied dramatically by industry, according to the Experian Marketing Services