Marketers today are under increasing pressure to measure the impact of their marketing efforts. Thanks to the ubiquity of online marketing and the growing use of marketing automation systems, marketers have more data at their disposal than at any other time in human history.
Increasingly, marketers are gathering more data. But do they know what to do with it once they have it? According to a research study by the Aberdeen Group last year (and now being offered a free download by Adobe), best in class marketing organizations are gathering loads of data through...
Data was once the domain of tech geeks and direct-marketing gurus, while chief marketing officers focused on loftier things like shaping brand perception. But those days are over. A study from tech-research firm Gartner projects that by 2017 the CMO will spend more money on information technology th
The year 2012 is only a week old, but we can see already that this is the year when the innovations from recent years become the game-changers that marketers have been waiting for, no matter which channel you rely on to communicate.
The marketing landscape will evolve in five significant ways this y