Digital marketing is relatively new on the scene, but there is no question that this form of communication is already making its mark. Since the late 1990s, marketers have been tasked with figuring out how...
As data-driven marketers, we get drunk on this type of data - but are we losing sight of the actual purpose of what we do?
I know a little about social-media tools, like how to get more leads and referrals on LinkedIn, how to find awesome LinkedIn groups, how to optimize your LinkedIn profile so other people can more easily find you, and how some people use the power of LinkedIn to irritate the living crap out of others
Digital marketing and digital media have changed the way many marketers communicate with their customers and prospects. Email has provided a cost-effective and expeditious vehicle to communicate with customers.
It's a good time to be a marketer, a good time to be you—at least if you're a digital marketer. This fall I participated in numerous briefings with enterprise technology vendors. All of them stressed how important marketing has become, and each displayed new or acquired tools that they hope form the