As we approach 2014, and all of the marketing challenges that come with it, SourceLink is rolling out our “Ten Trends to Define Marketing” series again, with a twist. This year, we sat down with ten industry experts and asked them what trends they anticipate in 2014 and the years to come.
About six months ago, Coca-Cola embarked on its first all-digital campaign. How did it go?
Coke appears happy with the results. Some 4 million consumers have visited the 40 websites affiliated with the effort, staying for an average of 2-plus minutes each. About half the traffic has been organic
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: Do you attempt to blend social media into your offline marketing efforts?
There are many danger zones you need to dodge as you send out your mobile marketing messages. There are so many different moving parts with marketing to an “on the go” audience. And it’s easy to leave out a key element or forget something that can make or break your mobile marketing efforts. Here ar
Rock stars focus their marketing on connecting with fans, but that approach is grounded in solid business sense. A 2010 Satmetrix study found that evangelists (which is business lingo for fans) spend 13% more than the average customer, and they refer business equal to 45% of the money they spend.