Oddly enough, with the digital tsunami drowning us, print has taken on a fresh personality. What some once derided as “junk” is becoming semi-precious.That thought prompted the author to consider options for less-often-seen print marketing.
Companies will be increasing their digital marketing budgets by 9% on average in 2013, fueled by increased investments in corporate websites and digital advertising, according to a new report from Gartner. A survey of 250 marketers working in financial services, retail, technology, media, and...
Email volume increased 5.4% in the fourth quarter of 2012 vs. the same period a year earlier, though volume levels varied dramatically by industry, according to the Experian Marketing Services
Marketers today are under increasing pressure to measure the impact of their marketing efforts. Thanks to the ubiquity of online marketing and the growing use of marketing automation systems, marketers have more data at their disposal than at any other time in human history.
While growth in ad exchanges makes serving ads across the Internet in real time cheaper and easier, brands have a dilemma: hedge a bet and pay around $.50 cost-per-thousand impressions (CPM) for an ad that could show up on a premium publisher's site or pay around $500 for the same impression with fu