After revealing his four email commandments at HubSpot's 2013 Inbound Marketing conference, Tom Monaghan, HubSpot's email product manager, continued his presentation by sharing the nine email lessons he learned from HubSpot's customers. What can I say? The guy loves his lists.
Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) last year, according to MailerMailer's annual Email Marketing Metrics Report.
Longer subject lines resulted in lower open rates, though the effect on open rates diminished as the lengths increased
Email open rates continue to increase, driven by growing use of mobile devices, according to a new report from multichannel marketing company Epsilon.
Back in January, many email marketers said increasing their lists was their top goal for 2013. Well, spring is here. Is your mailing list growing as fast as your flowers and lawn? If not, it's time to execute a new plan.
Many marketers have email addresses only for 30% or less of their customer
Email volume increased 5.4% in the fourth quarter of 2012 vs. the same period a year earlier, though volume levels varied dramatically by industry, according to the Experian Marketing Services