Email, the blast ‘em out and collect the money standby of direct marketers, just got a lot more complicated. Challenged by emerging technologies and plain old routine, email marketers have to step up their games to maximize ROI in a time when consumer behavior changes like the seasons.
Email is has proven to be a very effective way to drive engagement with consumers. Here are five things to ask yourself in order to create an email campaign that will drive maximum engagement. 1. Is it Easy on the Eyes? Make sure that you have less text that is spaced out and that your content is hi
Fifty percent of U.S. consumers prefer direct mail to email, according to a study released by marketing services firm Epsilon on Dec. 1. The study also found that one-quarter of all U.S. consumers said they found direct mail to be “more trustworthy” than email.
Rod Witmond, SVP for production management and marketing at Cardlytics, and Oscar Padilla, director of interactive services at Vertis Communications discuss whether brands should abandon e-mail marketing for social media.