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How an Integrated Marketing Campaign Boosted IKEA’s Sales Over 7% (Mashable.com)
Tue Dec 13th, 2011
Media agency MEC and ad agency Ogilvy & Mather faced a tough challenge earlier this year: to grow the amount each customer spends per transaction at IKEA (known as “ticket size”), a figure which had only seen a mere 2% growth during 2010.
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