In this industry, we’re using to focusing on list selection, variables, multiple channels, and workflow, but those elements are so commonly discussed nowadays that we don’t pay them much mind. But lead scoring, personas, and A/B testing? Those are topics that catch attention.
Let's say you've got some down time between major marketing campaigns. Does that mean your marketing efforts have to go into hibernation? Of course not. You can fill in the downtime in your bigger advertising strategy with some mini-marketing campaigns that are often quick, uncomplicated and cheap—o