Macy's CMO shares loyalty insights at NRF Big Show Allison Schiff January 16, 2012 Seven out of 10 Americans visit a Macy's store or its website at least once a year. That's 70% of all Americans — a loyal base of customers that was just crying out to be capitalized upon,
Loyalty Programs: How Do Customers Feel About Them?
Competition among loyalty programs has never been fiercer. In 2010, more than 2.1 billion loyalty memberships existed in the U.S., according to Colloquy's 2011 "Forecast of U.S. Consumer Loyalty Program Points Valu