Oops! Thrifty Car Rental, whose case studies of great, personalized marketing have shown up around the industry (and even in my posts on Digital Nirvana, most likely) has made a boo-boo.
Social media has become an important component of a company’s online marketing strategy. Most companies today have a Facebook, Twitter and LinkedIn page. These are great ways to keep in touch with customers and attract prospects; however, social media beginners tend to make the following mistakes