This year’s conference will be a vibrant environment providing digital printers with many learning opportunities, from conference sessions to peer networking to the exhibit floor. A key topic of discussion will be innovative ways to promote print and marketing services businesses in today’s omnichan
Some 85% of CMOs say their efforts at implementing an omni-channel marketing strategy are being thwarted by a lack of access to data and inadequate tools/technology, according to a recent report by the CMO Club and Visual IQ.
In this industry, we’re using to focusing on list selection, variables, multiple channels, and workflow, but those elements are so commonly discussed nowadays that we don’t pay them much mind. But lead scoring, personas, and A/B testing? Those are topics that catch attention.
Easypurl, the industry-leading provider of integrated multichannel marketing solutions and services to the marketing service provider industry will be attending the DSCOOP8 Annual Conference in Nashville to announce the upcoming version of the Easypurl Marketing Automation platform – Easypurl 7.1.