In the same way that websites, then MySpace URLs, and more recently Facebook pages started appearing in TV, magazine and newspapers ads, we're starting to see more QR codes appear in traditional advertisements. QR codes have been spotted on direct mail pieces, movie posters, business cards
Fifty percent of U.S. consumers prefer direct mail to email, according to a study released by marketing services firm Epsilon on Dec. 1. The study also found that one-quarter of all U.S. consumers said they found direct mail to be “more trustworthy” than email.
In alphabetical order, our picks for the marketing books you should have read in 2011.
Emerging media. Traditional media. They’re both relative terms, right? There was a time when those refrigerator-sized televisions were considered “emerging” relative to the just slightly smaller radios sitting next to them on the orange shag carpet. No threat … they eventually learned to co-exist...
There is a never-ending list of things businesses must purchase in order to grow. It’s just a fact, and that fact is exploited by plenty of folks that want to sell you things that may or may not actually propel you towards growth.
In the building of your brand, both online and off, there will come a