Finding and cultivating consumer trust in this economy of abundance means businesses need to understand, embrace, and harness the shift to become a curator brand—a brand that engenders such a level of trust and advocacy that it rises to the level of a peer.
April 19, 2011 — DMA CEO Larry Kimmel has sent an Earth Day message to DMA membership, encouraging a stronger commitment to "being green." The full text of the letter appears below:
This month, many of the world’s most progressive brands pause to tell their story of “being green.” For some, it’s
Data and technology are not the answer to your marketing problems. I'm not saying this to “get a click” or to be contrarian. In fact, I spend my days in the creative department of a data- and insight-driven marketing agency. What I am saying is that for all the emphasis that agencies and clients put
While Facebook marketing is on the rise among small businesses, many are still struggling to master the basics. For example, people are still setting up their business as a profile page instead of a business page. Here are five more common Facebook marketing mistakes to avoid...
In a world inundated with communication, information is power. Competition is greater, customer behavior is more visible, and practically everything we do creates a data point. But, the reality is, your company probably doesn't use information as effectively as it could.