Among the many ways to stand out on social media—killer content, amazing visuals, specific formatting, and more—one that often gets overlooked is voice.
According to The Valassis Shopper Marketing Report, conjunction with market research firm Ipsos, traditional print formats (newspapers, inserts and direct mail) remain the preferred sources of grocery and drugstore coupons, especially among Millennials (ages 18-36)....
Remember S&H Green Stamps? Our mothers and grandmothers would collect these gummed stamps from supermarkets, gas stations, and other stores, pasting them into booklets that they would then exchange for prizes from Green Stamps catalogs. That pioneering retail loyalty....
Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana. When used correctly, QR codes are marketing marvels.
we clarified that “…neither logo, name, image nor messaging make a brand. At most, they play a small part in supporting a brand.”
This is so important that I’d like to devote an entire blog post to this. Because, in many people’s minds, brand is just that: name, logo, tagline, and graphic design —