Back in January, many email marketers said increasing their lists was their top goal for 2013. Well, spring is here. Is your mailing list growing as fast as your flowers and lawn? If not, it's time to execute a new plan.
Many marketers have email addresses only for 30% or less of their customer
Build and Run Marketing Campaigns that Drive Sales Results
Irvine, CA.,—MindFireInc®, the leading provider of multi-channel marketing automation technology, will host a free educational webinar on Friday April 19, at 11 am PDT (2 pm EDT) titled: “Build and Run Marketing Campaigns that Drive Sales R
Your business’ promotional material and content marketing strategies are great. You’re happy with your articles, blogs, podcasts and video posts; your team’s writing and creative work is stellar; and you want to shout the results with pride into cyberspace. So why settle for one bite of the appl
Was ever a more magical marketing tool bestowed upon direct marketers than the smartphone? Here is, essentially, a tracking device that some 60% of the U.S. population willingly—no, enthusiastically—keeps pressed close to or situated near their bodies at all times. More people will leave behind
Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content has changed, and you must change with it.