The role of operations management was originally applied only to manufacturing processes and systems. With the proliferation of marketing automation tools and increased pressure from the C-Suite to prove the value of Marketing....
Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana. When used correctly, QR codes are marketing marvels.
Email is one of the best ways to reach consumers. So when you see your email unsubscribe rate spike, that means your consumers aren't just no longer interested in reading your content, they don't even want to see it in their inbox anymore.
Every piece of communication can help dimensionalize a company, further define its brands and tighten bonds with customers. But very few have that kind of macro perspective on and exposure to all the content they produce.
Augmented reality (AR), which overlays text, images, or video over physical objects, is one of those technologies that gets marketers really excited. But despite the pizzazz of AR-powered creative, it's still a novelty and marketers aren't entirely sure how it translates into ROI.