Augmented reality (AR), which overlays text, images, or video over physical objects, is one of those technologies that gets marketers really excited. But despite the pizzazz of AR-powered creative, it's still a novelty and marketers aren't entirely sure how it translates into ROI.
Part 2 of Millennials, “The Greatest Generation” and Direct Marketing. Here are ways that marketers can reach this new generation.
Email is has proven to be a very effective way to drive engagement with consumers. Here are five things to ask yourself in order to create an email campaign that will drive maximum engagement. 1. Is it Easy on the Eyes? Make sure that you have less text that is spaced out and that your content is hi
Business and technology writer Efraim Turban defines customer service as “a series of activities designed to enhance the level of customer satisfaction — that is, the feeling that a product or service has met the customer expectation.” While customer experience means different things to different pe
Getting overwhelmed is pretty easy when you read all the different strategies available for small business marketing. Instead of giving you yet another strategy or theory, let’s talk about some tactics you can put in place today. The following are specific campaigns that can be setup today, to