Augmented reality (AR), which overlays text, images, or video over physical objects, is one of those technologies that gets marketers really excited. But despite the pizzazz of AR-powered creative, it's still a novelty and marketers aren't entirely sure how it translates into ROI.
Email open rates continue to increase, driven by growing use of mobile devices, according to a new report from multichannel marketing company Epsilon.
Online advertisement click-through rates (CTRs) are highest on Fridays, and the peak time for clicks occurs between 11 AM and 2 PM every day, according to a recent report from online ad network Infolinks.
Most marketing organizations are drowning in data and starving for information. In IBM's 2011 CMO Study, only 41% of CMOs said they are prepared to access the unprecedented growth in the volume of data.