Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana. When used correctly, QR codes are marketing marvels.
The shift in advertising is moving to mobile. If you don't have a strategy in place, try one (or all) of these five cost-effective ways to make the most of your on-the-go customers.
Email volume increased 5.4% in the fourth quarter of 2012 vs. the same period a year earlier, though volume levels varied dramatically by industry, according to the Experian Marketing Services
interlinkONE, a leading provider of integrated, multi-channel marketing software solutions, has released a new White Paper on the subject of mobile marketing. “Mobile Marketing: Grabbing Consumers on the Go!” contains an overview of mobile channels and technologies that can be incorporated into