Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana. When used correctly, QR codes are marketing marvels.
Staying ahead of technological curves and customer demands is essential to business success in a world that moves faster by the day. From going mobile to integrating your marketing approach, business is changing, and so should you.
Email is one of the best ways to reach consumers. So when you see your email unsubscribe rate spike, that means your consumers aren't just no longer interested in reading your content, they don't even want to see it in their inbox anymore.
The shift in advertising is moving to mobile. If you don't have a strategy in place, try one (or all) of these five cost-effective ways to make the most of your on-the-go customers.
As we approach 2014, and all of the marketing challenges that come with it, SourceLink is rolling out our “Ten Trends to Define Marketing” series again, with a twist. This year, we sat down with ten industry experts and asked them what trends they anticipate in 2014 and the years to come.