Advertisers are spending big on digital and they're not slowing down. According to a forecast released by eMarketer and Starcom MediaVest on Wednesday, digital ad spending will increase 13% to $117.6 billion globally this year, accounting for 22.7% of all ad spending. Next year, digital's share
Retailers of all sizes must embrace mobile technology’s role in the in-store shopping experience by providing the content that consumers want, when they want it, in easy-to-use formats. Most of today’s consumers never leave home without their mobile devices—they are now an integral part of daily...
Email open rates continue to increase, driven by growing use of mobile devices, according to a new report from multichannel marketing company Epsilon.
Email volume increased 5.4% in the fourth quarter of 2012 vs. the same period a year earlier, though volume levels varied dramatically by industry, according to the Experian Marketing Services
Was ever a more magical marketing tool bestowed upon direct marketers than the smartphone? Here is, essentially, a tracking device that some 60% of the U.S. population willingly—no, enthusiastically—keeps pressed close to or situated near their bodies at all times. More people will leave behind