Over the last 15 years, we have seen Web-to-print technologies become increasingly common. Thousands of print providers have stepped up to implement solutions to serve their customers, some with great success and others with not as much.
Your online image is a huge component of your business reputation. Just because you haven’t (hopefully) been embroiled in any controversy or involved in a major business showdown that made you come out smelling anything but roses, it doesn’t mean you don’t have a bit of polishing to do. Let’s face i
Although it’s still early in 2012, the importance of visual storytelling is clearly one of the year’s breakout trends. Facebook Timeline, Pinterest, and Instagram are forcing brands to think and act more visually. Couple that with the impact of mobile browsing, and these emerging trends give new mea
Marketers creating campaigns centered on hashtags need to be cautious. Hashtags can easily turn into flashing targets that scream, “Hijack this brand!” In the past few weeks, McDonald’s launched a hashtag campaign that was promptly hamburgled, and then Research In Motion’s #BeBold campaign was simil
It is startling to me that most companies still remain clueless about how to conduct business online. The number of awful websites is simply staggering. It seems that all of the principles that businesses have relied upon to grow their offline stores get thrown out the window when they go online.