The term “multi-channel marketing” is a mouthful, but the actual reality of what it is and what it can do for your business is certainly far from intimidating. The concept is not new, but as technology evolves, the meaning of multi-channel marketing and all that it embraces also evolves.
Oddly enough, with the digital tsunami drowning us, print has taken on a fresh personality. What some once derided as “junk” is becoming semi-precious.That thought prompted the author to consider options for less-often-seen print marketing.
Transparency and responsibility define the age of personalized marketing.
Last year marked a turning point in marketing: it was the moment when genuine, one-to-one marketing was finally realized. In their 1996 book, The One to One Future, Don Peppers and Martha Rogers envisioned personalized...