Prime Group evolved from the commodity four-color print market to become experts in variable data printing. Today it is one of the U.K.’s leading providers of personalized items.
CHALLENGE:Converting to Digital with Personalized ProductsAccording to Richard Adey, managing director of Penwizard Ltd.
Prime Group, based in Nottingham, U.K., was founded 25 years ago as a traditional offset printer. Since then, it has evolved into a provider of value-added services such as personalized products and cross-media marketing. Eight years ago, Prime Group invested in digital printing and initiated moves