Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana. When used correctly, QR codes are marketing marvels.
Exploding in popularity on Reddit over the weekend, an Auburn college student attending ESPN’s live College Gameday broadcast at the Alabama-Auburn game used a QR code printed on a large sign to score a huge amount of Bitcoin donations from the online community.
Australia Post has introduced a "video stamp" which when used with a mobile application lets senders record a 15-second video for a recipient.
The Adobe 2013 Mobile Consumer Survey of 3,075 mobile users in the United States, Canada, United Kingdom, France, and Germany has a few interesting statistics on QR Code usage.
Whether at CES or any other tech conferences across the globe, mobile technology has taken over.
Samsung announced at the beginning of the year that it has sold 100 million Galaxy S devices, and mobile phone sales worldwide reached 419.1 million units in the first quarter of 2012 alone.