Ah, when a well-intentioned QR Code goes wrong. This was a great, well-intentioned use of a QR Code. The marketer added it to the top left of the direct mail piece — highly visible location — with text saying, “Scan to speak to a sales rep.” Nicely done! But there's a problem.
interlinkONE, Inc. is pleased to announce that it has released a number of major new enhancements to its QR Code management software solution, QReate and Track. These features include QR Code location tracking and reporting, an image upload utility for placing a logo in the middle of a QR Code, and
Developed in the Netherlands, Your Smart Butler allows customers to view sit-down restaurants’ menus and place their order solely using their smartphones and QR code technology.
To increase sales during lunchtime, Korea’s Emart superstore launched a “shadow QR code”—effective only with the sunlight and shadow of the lunch hour, 12:00 p.m. to 1:00 p.m. Consumers who scan the code during the hour it's available are taken to eMart’s “Sunny Sale” mobile site, where they
The Dieline shares the latest in QR codes—a product-activated QR code: The Guinness QR Cup reveals itself only when the dark beer is poured into it. Once there, the entire cup becomes your personal portal to all things social media! As per the Guiness QR Cup graphic, upon scanning the cup with your