In a study of 10 different multi-media campaigns, the additional sales of brands is compared to the media spend to calculate the yield of the advertising euro. And the insights from this study appear to be similar to earlier results.
Email is one of the best ways to reach consumers. So when you see your email unsubscribe rate spike, that means your consumers aren't just no longer interested in reading your content, they don't even want to see it in their inbox anymore.
Small businesses can find a return on investment (ROI) in social media, but they have a hard time with Facebook. A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns.
Social media is full of numbers, but most of the time we don't use them in any actionable way. The reason is simple: Social metrics are often too complicated to understand, and they provide few clues on how we can improve our success.
The reality is that the return on social media marketing can var
The ongoing saga of Facebook's stock price has spurred countless conversations about monetizing social media. Any social media purist will tell you that putting the word monetize even close to the words social media is a strong indication that you don't get the medium at all. The minute you start lo