Despite common lore proclaiming B2B social dead in the water, this infographic from Clearpoint Agency shows that actually, it’s very much alive and well, with 87% of B2B marketers using it and 54% claiming they’ll increase their social spending next year.
Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don't correlate to how well your business connects with customers online, but 100 shares doesn't necessarily mean 100 sales...
Global communications ﬁrm Weber Shandwick partnered with KRC Research to conduct Digital Women Inﬂuencers, an online survey of 2,000 North American women. The purpose of the study was to gain insights into women's use of social media.
Marketing chiefs battle with deluge of digital, social data Tim Peterson November 01, 2011 Moses couldn't part the sea of data threatening to drown today's marketers, many of whom claim they simply can't analyze and react to the glut of information. The onslaught of digital and social media signals