LinkedIn has long let users follow companies, but Thursday the professional networking service is finally allowing the more than two million businesses with company pages to post status updates to their followers.
David Erickson, director of e-strategy at Tunheim
, and Arthur Papas, cofounder and CEO of Bullhorn, discuss whether Google+ will boost marketing campaigns.
A colleague asked me the other day: “What do you say when clients tell you they don’t have time to listen to social media conversation?” It’s a good question. But it’s one I’d answer with a “why wouldn’t you want to listen?” After all, a lot of time, money and effort is dedicated to trying to figure
Social media gets — as if it needed it — some traditional validation by going print. Cold Blue Company releases their first print magazine dedicated to social media. While publications are progressively going digital, there is still a certain something about holding a print magazine
Agencies Need to Help Brands Understand That Brand Building on Social Networks Isn't Done Collecting 'Likes' You can't swing an LOLCat these days without hitting a marketing article about "engagement." Interviews with CMOs emphasize the importance of engaging consumers