Are you interested in increasing revenue and decreasing costs? When people ask me about social media, that's what I ask them. What I've found interesting is that the return on investment (ROI) for social media seems to have escaped most of the business world. A recent study by Ad Age's sibling publi
A brand needs quality content. Otherwise who wants it? If nobody wants it, nobody’s going to share it. If nobody shares it, it’s impossible to meet audiences where they are on the Internet.
Second, unless the content travels well, audiences won’t make the trip.
So how do you make con
Twitter is largely a waste of time for the average small business — with just a few exceptions. First some background. If a fair evaluation requires objectivity, I’m the perfect person to evaluate the effectiveness of Twitter for small businesses.
While some brands continue to debate the merits of social media in their marketing mix, others have made tangible strides in measuring these initiatives. Defining the roles and responsibilities of each channel within the brand marketing mix allows brand managers to decipher the social dilemma...
Facebook never resorted to the large, interruptive banner advertising model to connect visitors with brands, opting rather to allow brands to engage users organically. I found myself browsing through the recently launched Facebook Studio, a new site from the social network giant aimed at advertising