If you asked Google a few years ago, “What makes things go viral?” you would get a simple answer: It’s luck. No one can predict what will go viral. You might as well buy a lottery ticket.
And that’s a great theory — except for the fact that it’s completely wrong.
There’s a science behind why peo
Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don't correlate to how well your business connects with customers online, but 100 shares doesn't necessarily mean 100 sales
If you're tweeting without using the marked keywords and phrases, you're missing out on a powerful component of your social media strategy.
There are many danger zones you need to dodge as you send out your mobile marketing messages. There are so many different moving parts with marketing to an “on the go” audience. And it’s easy to leave out a key element or forget something that can make or break your mobile marketing efforts. Here ar
Part 2 of Millennials, “The Greatest Generation” and Direct Marketing. Here are ways that marketers can reach this new generation.