Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don't correlate to how well your business connects with customers online, but 100 shares doesn't necessarily mean 100 sales
There are many danger zones you need to dodge as you send out your mobile marketing messages. There are so many different moving parts with marketing to an “on the go” audience. And it’s easy to leave out a key element or forget something that can make or break your mobile marketing efforts. Here ar
Part 2 of Millennials, “The Greatest Generation” and Direct Marketing. Here are ways that marketers can reach this new generation.
Much has been said about the state of digital audiences today, and even more about the myriad ways to build and engage these loyal consumers across social environments like Facebook, Twitter, Foursquare, Pinterest and more. Promises of overnight brand scaling, more authentic audience...
Is your blog a lonely place? Maybe no one is visiting. Or, if they visit, maybe they don’t comment. Maybe they don’t share your post on social networking sites. Or they don’t subscribe to your email list. Or maybe you’ve got the big problem