Marketers creating campaigns centered on hashtags need to be cautious. Hashtags can easily turn into flashing targets that scream, “Hijack this brand!” In the past few weeks, McDonald’s launched a hashtag campaign that was promptly hamburgled, and then Research In Motion’s #BeBold campaign was simil
If you follow a brand, get ready to see more ads in your stream. Twitter is "enhancing" its promoted tweets feature, the company announced in a blog post today, to help make sure users don't miss promoted updates from the brands they follow.
For those brands who choose to buy into this the new
Twitter is largely a waste of time for the average small business — with just a few exceptions. First some background. If a fair evaluation requires objectivity, I’m the perfect person to evaluate the effectiveness of Twitter for small businesses.
NEW YORK (CNNMoney) -- Five years ago today, Twitter cofounder Jack Dorsey blasted off the very first tweet. What began as an experiment in "microblogging" -- no more than 140 characters, please -- has become a cultural landmark.
Twitter now has 200 million users, including tech luminaries, celebrit