You work hard to drive traffic to your site. Steering people toward your site is hard work. You combine search marketing, social media, and email marketing. You might even be paying good money for those visitors.
But once you have them, are you making the most of those visits? Or is your site...
If you asked Google a few years ago, “What makes things go viral?” you would get a simple answer: It’s luck. No one can predict what will go viral. You might as well buy a lottery ticket.
And that’s a great theory — except for the fact that it’s completely wrong.
There’s a science behind why peo
After clicking an intriguing link to your startup's website, the first thing a customer sees is your landing page. It's the prime opportunity to introduce your business, collect an email address and make a lasting impression that leaves him curious for more.
Or it can send him running in the oth
Real-time data is what marketers want; old-time analytics is what they've got. That's the diagnosis of Forrester Research principal analyst Joe Stanhope, who says too many companies continue to confront Big Data with Web analytics, tracking only basic on-site metrics like page views and click-thro
While online businesses cannot compete with the physical assurance brick-and-mortars have, web-based enterprises can still develop a degree of familiarity with their customers that fosters a relationship of trust and reliability. And majority of this is built around the design of a website