In the world of personalization, we rely on data on individual recipients to target and personalize content to be relevant and meaningful to them. But in the world of B2B, decision-making has been more collaborative. In fact, according to IDC, the number of stakeholders for each purchase decision...
Just when you thought your strategy was defined in SEO, the time has come for us to once again get ready for significant change in how we approach SEO as search marketers. With the recent announcements from Google, the future of search is indeed social in nature.
"Would it shock you to learn that 68 percent of customer defections occur because customers perceive 'an attitude of indifference?'" asks Ardath Albee in a recent post at the Marketing Interactions blog. That's what the American Society for Qualit