Trekking to IKEA is often an exercise in futility. After 15 minutes, you're tired and overwhelmed and you can't remember what you even came for. IKEA's 2014 catalog aims to ease some of that angst by letting you plan ahead with its augmented reality feature.
We’ve all had moments like this. You know, the one when the J. Crew catalog slips out of your mailbox, a brilliant yellow dress on its cover, shouting for attention. Who can resist picking up this fashion bible and thumbing the pages,