Digital marketing is relatively new on the scene, but there is no question that this form of communication is already making its mark. Since the late 1990s, marketers have been tasked with figuring out how...
According to The Valassis Shopper Marketing Report, conjunction with market research firm Ipsos, traditional print formats (newspapers, inserts and direct mail) remain the preferred sources of grocery and drugstore coupons, especially among Millennials (ages 18-36)....
5 Key Demographic Trendsby Paula Andruss
Where’d John Doe go?
That’s what many marketers will be asking when the U.S. Census Bureau releases the results of its 2010 census this summer.
Be prepared to see some major demographic shifts, says demographic trends analyst Peter Francese, chief among them