As part of a series looking at trends in paper and print and what the medium offers marketers, The Drum caught up with those operating across the paper and print spectrum to get their views on what paper and print offers over digital.
The long-standing definition of direct marketing can just be tossed out the window. Today's direct response discipline is currently driven by an evolving marketing landscape where the interaction of response, engagement, sales, and measurability is blurring the lines between direct marketing and...
Direct marketing has taken on greater relevance for marketers with the growth of social media and other online interactions. Successful marketers today are reaching more and more customers directly, on a personal level, than ever before.
Through blogs, tweets, and affinity groups more brands are
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Direct marketing is a highly effective way to reach your target market. When you use this method you have the ability to reach your potential customers on a more personal level by customizing your messages to personally suit each individual person. This tends to be much more effective than simply