Following the success of the first edition in 2013, Tecnau Srl will open up again the doors of the European Headquarters to showcase new solutions for TransPromo/Direct Mail, Graphic Arts and Book on Demand.New finishing solutions: Several new solutions are going to be introduced in the market and n
Chicago, IL – According to a 2013 Direct Marketing Association (DMA) study, 79% of consumers react to direct mail immediately, and 56% of those polled think printed marketing is the most trustworthy of all communication channels. With these powerful statistics in mind, GPA proudly reveals their late
When we think personalization, we think data. But as I’ve said on here many times before, data is just that — data. It’s how you use it to create relevance and engagement that makes it personal.
Does your business need direct mail marketing in this age of digital advertising? While many people think ‘no’, direct mail still has a place in marketing. It all depends on how you are utilizing this medium. Don’t mass mail plain old letters, that’s not going to bring in customers any more...
Empirical multi-channel marketing company, SG360º has released the results of its 2013 Back-To-School Shopping Survey. The survey was done in conjunction with Leo J. Shapiro & Associates’ quarterly national poll regarding consumer spending and behaviors.