5 Key Demographic Trendsby Paula Andruss
Where’d John Doe go?
That’s what many marketers will be asking when the U.S. Census Bureau releases the results of its 2010 census this summer.
Be prepared to see some major demographic shifts, says demographic trends analyst Peter Francese, chief among them
By Julie Sullivan on April 4th, 2011
“Is direct mail dead?”
This is one of the most common questions we receive from our clients. Everyone has their perspective on this lively debate; but since numbers don’t have opinions, I thought I’d share some that were recently published in the Winterberry Grou
While emerging channels such as social media and mobile will continue to garner headlines, multichannel marketers realize that direct response print campaigns remain a frequent, though perhaps less talked about tool. Marketing spending on direct mail actually increased 3.1% in 2010.