For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of premium, specialty and sustainable papers. Neenah’s sustainability commitment is reflected in the ‘Neenah Green’ initiative, which includes mill-based solutions for minimizing environm
New Tool Shares Environmental and Social Impacts of Making Domtar Paper, Discloses Successes and Challenges A new environmental tool from Domtar Corporation offers customers the ability to view the environmental impacts of specific paper grades, providing unmatched transparency
What is “green marketing?” What are some of its key principles?
Shel Horowitz: It has two parts: First, using green technologies to do the marketing. Second, marketing a green product/service/company/organization/idea and reaching the green consumer with a green-friendly message.
April 19, 2011 — DMA CEO Larry Kimmel has sent an Earth Day message to DMA membership, encouraging a stronger commitment to "being green." The full text of the letter appears below:
This month, many of the world’s most progressive brands pause to tell their story of “being green.” For some, it’s
Businesses that are "going green" are becoming more and more commonplace. Regardless of your political beliefs or opinions regarding the "global warming" concept, few can argue that being environmentally aware will leave the world a better place. Whether a company is simply jumping on the green...