Staying ahead of technological curves and customer demands is essential to business success in a world that moves faster by the day. From going mobile to integrating your marketing approach, business is changing, and so should you.
In this industry, we’re using to focusing on list selection, variables, multiple channels, and workflow, but those elements are so commonly discussed nowadays that we don’t pay them much mind. But lead scoring, personas, and A/B testing? Those are topics that catch attention.
Media agency MEC and ad agency Ogilvy & Mather faced a tough challenge earlier this year: to grow the amount each customer spends per transaction at IKEA (known as “ticket size”), a figure which had only seen a mere 2% growth during 2010.