The Graphic Communication Institute at Cal Poly (GrCI) published a new report that reveals preferred methods of delivery based on the type of communication. The findings also suggest that industry should focus on what the study terms “media verticals” rather than “market verticals.”
With media consumption shifting to mobile platforms in an increasingly fragmented environment, media companies face the uncomfortable prospect of trading dollars for dimes, while marketers and agencies are challenged with greater complexity in reaching desired audiences.
Emerging media. Traditional media. They’re both relative terms, right? There was a time when those refrigerator-sized televisions were considered “emerging” relative to the just slightly smaller radios sitting next to them on the orange shag carpet. No threat … they eventually learned to co-exist...