What could arguably be deemed the strongest of the printing industry trade associations is now surveying its members, asking them to describe whether the future of "print" is grim or bright.
They will get a wide range of responses, and setting aside the value of reporting to their members...
First of all, we should clarify what we mean by “digital.” The term can refer to any number of things, from digital printing to digital media, like the Internet, mobile, and other non-print technologies. So that leads us to trend number one:...
The supposed “end of print” actually may be something of a renewal. The paperless trend in favor of digital content that surfaced a few years ago has indeed had an impact on print, but some of the results have been surprising. Invigorating even.
The Graphic Communication Institute at Cal Poly (GrCI) published a new report that reveals preferred methods of delivery based on the type of communication. The findings also suggest that industry should focus on what the study terms “media verticals” rather than “market verticals.”
In a study of 10 different multi-media campaigns, the additional sales of brands is compared to the media spend to calculate the yield of the advertising euro. And the insights from this study appear to be similar to earlier results.